Shopping for RMHC to Help Families Heal Together
Sunday, April 22nd, 2012
OAK BROOK, IL, Apr 17, 2012 (MARKETWIRE via COMTEX) –
Between April 16 and June 1, visitors to Ronald McDonald House
Charities(R) (RMHC(R)) site,
www.rmhc.org , will find a new and
meaningful reason to shop. The nonprofit will spur charitable
donations by engaging a younger generation of donors, the
Millennials, with a call to action to shop and make symbolic
purchases online. This savvy, altruistic generation will virtually
enter a Ronald McDonald House(R) with the ability to shop and
symbolically buy small items that in a Ronald McDonald House would
make a big difference providing hope and comfort to help families in
need.
Research shows Millennials are naturally inclined to organize and
rally around a common mission. They value family and believe that
when they act together, small gestures can make a big difference. And
this is exactly what RMHC offers; an opportunity to make an impact, a
difference through small symbolic gifts. Every symbolic purchase in
the Charity’s virtual Ronald McDonald House will help families find
the strength, stability and vital resources they need to help their
child heal. Whether it’s a teddy bear, a story book, a spaghetti
dinner or a board game, these symbolic purchases will result in a
donation that helps the Charity provide comfort, compassion and hope
to families who are fighting their child’s illness together.
“Over time, we seek to engage and unite donors through online and
offline activities. From guerrilla marketing, to storytelling on
social media, to an online donation box, to “gamification” and now
virtual shopping, our goal is to demonstrate to our donors just how
their investment in RMHC is used to support families through our
family-centered programs,” said Jennifer Blanchard Smith, senior
director of Communications and Special Programs, RMHC. “Our
organization was built on the idea that there is strength in numbers;
many people working together to take away families’ worries so they
can focus on what’s most important, their child. This virtual
shopping spree will be one everyone can feel good about.”
With the support of the many staff, volunteers, medical community,
corporate donors, RMHC Chapters in 57 countries and regions is able
to serve more than 4.5 million children every year. In order to fund
its programs, like the Ronald McDonald House, the Ronald McDonald
Family Room(R) and the Ronald McDonald Care Mobile(R), the Charity
also needs the support of individuals like you. This is how you can
make a difference:
http://rmhc.org/shop/ families served by RMHC.
— Drop spare change in RMHC Donation Boxes at participating McDonald’s
restaurants.
— “Join RMHC for 1″ event day on June 1 by adding one penny, one dime,
one quarter or one dollar to the RMHC Donation Boxes at local
participating McDonald’s restaurants. RSVP on the Charity’s Facebook
page.
— Collect pop tabs to raise funds and teach kids about philanthropy and
the importance of recycling. Some RMHC Chapters raise thousands of
dollars with their pop tab collections program.
About Ronald McDonald House Charities
Ronald McDonald House Charities
(RMHC), a non-profit, 501 (c) (3) corporation, creates, finds and
supports programs that directly improve the health and well being of
children. Through its global network of local Chapters in 57
countries and regions, its three core programs, the Ronald McDonald
House(R), Ronald McDonald Family Room(R) and Ronald McDonald Care
Mobile(R), and millions of dollars in grants to support children's
programs worldwide, RMHC provides stability and resources to families
so they can get and keep their children healthy and happy. All
RMHC-supported programs provide a bridge to quality health care and
give children and families the time they need together to heal faster
and cope better. For more information, visit
www.rmhc.org , follow us
on Twitter (@RMHC) or like us on Facebook (Facebook.com/RMHC Global).
The following trademarks used herein are owned by McDonald's
Corporation and its affiliates: Ronald McDonald House Charities,
Ronald McDonald House Charities Logo, RMHC, Ronald McDonald House,
Ronald McDonald Family Room, and Ronald McDonald Care Mobile.
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For more information, press only:
Clara Carrier
630.623.6573
Email Contact
For more information on RMHC:
www.rmhc.org
SOURCE: Ronald McDonald House Charities Global
http://www2.marketwire.com/mw/emailprcntct?id=0BCA20774DBEFC09
http://www.rmhc.org/
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